I bring to my clients more than 20 years' expertise in graphic design for print and online, as well as copywriting and editing for design projects, ensuring clients' businesses and brands are communicated for maximum effectiveness and customer engagement.
After eight years in advertising and public relations, I established my design business in Manly in 1996, relocating to Mudgee in 2002 and working from Newcastle since 2010. My regular client base includes TAFE, industry associations, State Government, commercial printing, real estate and chambers of commerce.
In 2010 I became involved in community music learning facilitation, curriculum design and development of online resources. Since 2018, I have also been working with clients in the areas of eLearning and instructional design.
Whether you need graphic design, copywriting and editing and/or print management, my process is designed to explore, question, gather evidence and leverage skills and knowledge for the most effective result:
Consultation - meeting or speaking with you to gain a thorough understanding of what you want to achieve
Analysis - gaining an understanding of your audience and their needs
Creating - preparing material that represents your brand and connects with your audience
Revising and finalising - making any changes and revisions required to get to the final 'product'
Implement - preparing for printing and/or publishing via one or more channels, print management if required